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1.Vision: to become the most valuable and most influential century enterprises.
2.Mission and social responsibility: to provide customers with competitive prices, qualified steel  integrated procurement service, to enhance customer market competitiveness.
3.Aim: to treat customers well with service innovation; treat employees well with good personnel training.
4. Working concept: integrity, professionalism, dedication, hard-work.
5. Working ideas: lifelong learning, positive thinking and problem solving. Work focused and timely thinking.
6. Organization: Shinestar people comply with corporate standards, the first to practice: start from the above, from myself, from simple things, start to move in the same direction, the correct implementation. "of the self-innovation.
7. Leadership style: long-term perspective, setting an example, good employment, good leadership and proper evaluation.
8.Business philosophy: based on talent and steel industry operations capacity to provide better price products and quality service.
9. Basic strategy: customer centered, improve customer service capabilities and customer satisfaction.
10. Strategic objectives: until 2016, the sales revenue exceeded 50 billion, of which exports 1.5 billion, to create a strong sales and service network worldwide.